Would you look at that? I mean, would you just look at it?
First, we had Kraft Heinz make a major announcement that they were removing artificial food dyes and then, immediately afterwards, General Mills hops on the same train to MAHA-Land!
General Mills said on Tuesday it would remove artificial colors from its full U.S. retail portfolio by the end of 2027.
By the end of 2026 any General Mills products served in schools will be artificial dye free, and then by the end of the next year they will have removed the artificial dyes from all their retail products.
Who knew, indeed.
This move comes a few months after Health Secretary Robert F. Kennedy Jr. laid out plans to remove synthetic food dyes from the U.S. food supply to address chronic diseases and conditions such as obesity among Americans.
No laws passed. No new regulations, only talks, and these major companies jump right on board.
It seems everyone is jumping on the MAHA train!
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