OpenAI continues its march to take over the world, much to the chagrin of the Masters of the Universe over at Google – whom everyone (themselves included) assumed would be the first and dominant name in artificial intelligence. Now, with the overwhelming success of OpenAI's ChatGPT, and Microsoft's multi-billion dollar interest in the company, Google beholds a potential existential threat – and has entered full panic mode.

Google's senior management has now declared a "code red" at the company and issued an internal directive requiring generative artificial intelligence to be incorporated into all of its biggest products – used by billions of people – "within months."

Or, as Bloomberg puts it:

Google CEO Sundar Pichai has previously said that AI will be "more profound than fire or electricity." And now he is saying, "We must shoehorn that stuff into everything we've got ON THE DOUBLE!"

One current employee said:

"There is an unhealthy combination of abnormally high expectations and great insecurity about any AI-related initiative."

Insecurity, indeed. Microsoft's bungled ChatGPT integration with Bing, which produced extremely disturbing results, offers plenty of reason to have anxiety over rushed AI projects.

What could go wrong?