Bud Light's advertising is under the direction of the industry's first-ever female ad executive and her decisions sure have been... bold.
Alissa Heinerscheid lectured the brand on being too "fratty" and wanted the brand to be more inclusive.
Well, as it always turns out, the woke are usually just trying to promote "inclusion" and "diversity" to make up for their own personal shortcomings.
Daily Caller found some very interesting photos of Ms. Heinerscheid from her college days and, let's just say she has absolutely no room to lecture anyone about a "fratty" image.
Here's Outkick's story with the photos Daily Caller found:
The Iron Law of Woke Projection never misses.
Okay, I get it. She used to be fratty in college, like a lot of other people, but now she's woke. She's undergone a culturally woke transformation and she wants her brand Bud Light to do the same thing by promoting the likes of Dylan Mulvaney.
But the condescension and outright judgmental tone of her statement about what is Bud's core customer base show that she's nothing more than a holier-than-thou preacher of wokeness ashamed of her past as an unenlightened rube.
Here's the Daily Caller:
The Daily Caller obtained the photos from a source who had screenshots of the album on Alissa Gordon Heinerscheid's Facebook page, which was titled "Isis Senior Reverse Initiation Scavenger Hunt." In the album, there are photos of Heinerscheid drinking with others, and holding condoms up to their mouths. An article in the Harvard Crimson describes the club as a "haven of inebriated ditzes."
Yeah, I'm sorry. This lady has no room to criticize anyone who drinks Bud Light and likes the frat boy or blue-collar image.
Does she think BUD LIGHT was out-of-touch?
She's been brainwashed into wokeness and she's crashing the largest beer brand into the ground.