There are lot of outlandish economic indexes out there measuring crazy things like the Big Mac Index, which evaluates economic parity around the world.
But how would an economist measure the world's cheerfulness?
Champagne sales!
New baby? Champagne!
New spouse? Champagne!
New job? Champagne!
New boat? Champagne!
New car? Skip the champagne! (Drinking and driving is bad for you.)
So when champagne sales drop, as they have in 2024 across the globe, the experts start asking why people are less cheerful.
The CFO of luxury holdings company LVMH, which owns brands like Louis Vuitton and Moët et Chandon, believes it has to do with consumers feeling happy enough to celebrate.
‘Champagne is quite linked with celebration, happiness, et cetera.'
‘Maybe the current global situation, be it geopolitical or macroeconomic, does not lead people to cheer up and to open bottles of Champagne. I don't really know,' Guiony said.
To really show the point, consider that over the past few years, the weather hasn't been great for champagne grapes, so there has not been as much champagne produced, and yet warehouses are still overstocked.
It could be that people are feeling less cheerful, and it's worth considering why.
That cheerfulness list that used to be celebrated with a bottle of champagne is topped by birth, marriage, and work.
Aren't these all the things that the Marxist elite hate and have pushed to eradicate from our culture?
If you ask me, the drop in champagne sales is just a natural outcome of being governed by a bunch of joykills.
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