Now, this is some serious dough.
80 GRAND A DAY!
Former President Donald Trump's son-in-law Jared Kushner writes in his forthcoming memoir that the famous red "Make America Great Again" hats earned the Republican's 2016 campaign up to $80,000 per day — covering the bulk of expenses after an initial order of just 100.
Capitalism rocks.
"Back in the summer [of 2015], I was walking through Trump's corporate office in Trump Tower when I passed by the desk of Amanda Miller, head of marketing and communications for the Trump Organization," Kushner writes in "Breaking History," due out Aug. 23. "I noticed a wide-brimmed, old-school red baseball hat with four words in bold white lettering: MAKE AMERICA GREAT AGAIN.
"‘Amanda said that Trump had called her to his office and designed the hat himself and asked her to order a thousand," former first daughter Ivanka Trump's husband goes on. "She'd ordered a hundred, thinking he'd never know the difference."
I have no doubt that Trump designed the hat himself. It's such a pithy and simple message and unmistakable.
A red hat with 4 words in all caps printed on it.
As it turned out, the campaign would need to order a lot more than 100 of these hats.
Kushner writes that knockoffs became so common that he partnered with Brad Parscale, who ran the Trump campaign's website, to "start spending $10,000 a day on Facebook ads to sell the hats, bypassing [then-campaign manager Corey] Lewandowski's budget restrictions and correctly guessing that by the time he noticed the large expense, we would have positive results to share.
"Soon we increased online hat sales tenfold from $8,000 to $80,000 per day, which funded most of the campaign's overhead costs," he goes on.
The campaign was largely funded by the iconic red hats.
It may not be too wild to suggest that we may never have seen a Trump presidency if it wasn't for the MAGA hat.
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