Well butter my butt and call me a biscuit, I didn't see this coming.
It's shocking how much the media landscape has changed in the last few years. Case in point, Megyn Kelly has been on multiple different networks since 2016 and now she's been exiled to social media.
And she's kicking everyone's butt from there.
More people are watching Megyn Kelly's YouTube than are watching the YouTube channels of any of the major networks!
On one hand, I'm shocked. On the other hand, she's a force to be reckoned with, so maybe I shouldn't be.
According to audience figures highlighted by Kelly's team for Semafor, Kelly's show is now not only one of the most listened-to programs on SiriusXM, but it's also one of the top ten podcasts in the country and its viewership is eclipsing that of some mainstream news outlets on YouTube.
Kelly boasts that despite the fact that she only has six staffers, she has managed to get numbers that put her in the range of the accounts of legacy media outlets. The Megyn Kelly Show's YouTube channel, which has 2.3 million subscribers, had 116.8 million views in July — more views than the official channels for NBC News (78 million) CBS News (83 million), Sky News (87 million), the BBC News (72 million) and CNBC (17 million).
Megyn Kelly is running a YouTube channel with 2.3 million subscribers, as well as one of the most popular satellite radio shows on the planet, with just her and six other people???
'On-camera is how people are used to getting their news from me, so it likely feels familiar,' Kelly said of her growth on YouTube. 'I am also half Italian, half Irish, so if you choose to watch the show, you will definitely glean something from the hand gestures and facial expressions that you might not always pick up on from listening alone. With the news what it is these days, sometimes an eye-roll, forehead slap, or pen-throw is absolutely required.'
As much as Tucker Carlson has had success since leaving Fox News (he has about 500k more subscribers than Kelly on YouTube, not to mention his success on X), he and Kelly are doing VERY different things, with Kelly doing a daily news show and not just long-form interviews.
What a time to be alive!
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