You can be assured that the executives of McDonald's are not, in fact, lovin' this:

A federal court this week ruled that McDonald's will have to face a $10 billion lawsuit alleging that it discriminates against black-owned media channels by refusing to advertise on them.

Media tycoon Byron Allen's company Allen Media Group will bring the suit against the fast-food retailer, with U.S. District Judge Fernando Olguin clearing the way for Allen to attempt to prove his claims in court.

The company "takes billions from African American consumers and gives almost nothing back," Allen said in a press release following Olguin's decision.

Well, quite apart from the merits of the case, you just know that McDonald's is going to be all up in that courtroom bribing people with Quarter Pounders left and right:

The company isn't backing down, meanwhile:

"[P]laintiffs' groundless allegations ignore both McDonald's legitimate business reasons for not investing more on their channels and the company's long-standing business relationships with many other diverse-owned partners," [McDonald's lawyer] said.

So much drama! You know there was a time when McDonald's was a much happier place!

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