Miller Lite, much like Bud Light, is showing that they have absolutely no clue who their audience is either.
This latest woke ad from Miller is so exceptionally cringy it's tough to watch:
[Slightly sexual content and language]
YAY! Girl power! That's how you sell beer!
The ad, which released two months ago but is only now resurfacing after Bud Light's Dylan Mulvaney debacle, is all about female empowerment and the idea that brewing started with women.
But, ironically, they use a vulgar woman who acts like a vulgar man as the selling point.
In the '90s, women were exploited for their sexual attractiveness. Today, Miller is exploiting women for their unbecoming vulgarity and their hatred of men.