This looks interesting to say the least:
Yes, Netflix is currently phasing out its DVD rental service, but that apparently doesn't mean it'll exist solely on the internet. It's not quite Disney, not quite Universal, but this is a start of something new for Netflix: The introduction of brick and mortar locations where it looks like entertainment will be through the roof.
Check it out:
According to a Bloomberg report quoting Josh Simon, the company's vice president of consumer products, Netflix aims to open a network of stores offering retail, dining and live entertainment that leverage its TV shows and movies.
Netflix has not announced what it will be selling at the locations; it's unclear if DVDs or any type of physical media will be part of the inventory.
The streamer plans to open the first two of these "Netflix House" locations in unannounced cities in the U.S. in 2025. It hopes to expand the concept to major cities around the world thereafter.
I'm getting an ESPN Zone type of vibe here from the "Netflix House," which means I'm expecting an arcade, a four-star restaurant, some sort of behind-the-scenes studio stuff, and live entertainment (stand-up comedy specials, anyone?) out of this.
Some wonder if they'll bring the DVDs back, as if they're still competing with Blockbuster, but I just can't imagine that is what's going on here. Maybe a new release or two on DVD will be on sale for the old timers who are dragged in by the kids, but I don't think DVDs are making some sort of magical comeback at Netflix.
Some commentary from an investment geek on this new venture:
"Netflix is an ecosystem. It opened a merchandise shop a couple of years ago. It's investing in mobile games. It's more than just a place for your remote control to gravitate to at the end of a long day," said Rick Munarriz, a senior media analyst with the investment advice company, The Motley Fool, in a statement to NPR. "Success in the real world through location-based entertainment is the spoils of victory for a leading tastemaker. If Disney and NBC Universal can operate theme parks I give Netflix a decent shot of succeeding with this venture."
I'm willing to give it a chance, though it's always possible that these things face-plant in year one and we never hear about them again.
Anyhow, looking forward to what they've got in store for us (pun intended).
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