Cars are bad, mmkay…
And that's why a new French law will require car commercials to "display messages that encourage walking, cycling, carpooling or public transit."
I'm not joking.
Very serious stuff right here.
Like, we'll let you advertise your carbon-emitting vehicle, but you must display this little message here that encourages people to pursue alternative forms of transportation.
Deal?
Deal.
Such a joke!
Much like the "Please enjoy responsibly" disclaimers on ads for alcoholic beverages, or health warnings on cigarette packaging, car commercials will be required to display messages that encourage walking, cycling, carpooling or public transit.
These messages include "For short trips, choose to walk or cycle," "Think about carpooling," and "Take public transit daily"...
The messages must be written in an "easily identifiable and distinct" space on screen, followed by the hashtag #SeDéplacerMoinsPolluer, which translates to "Move without pollution." For radio ads, the messages must be spoken immediately after the advertisement.
This will definitely help curb carbon emissions.
Definitely!
Oh, and the car companies better take this seriously, because these folks ain't messin' round.
If a car company doesn't display these messages in their commercial, it will result in a fine of up to €50,000.
That's $72,140!
LOOK OUT, CAR COMPANIES!!!
They're coming for ya!
France also passed sweeping new climate regulations last summer that would ban certain cars from dense city centres, require automobile manufacturers to disclose the climate impact of their products in their ads and eventually phase out the sale of diesel and gasoline vehicles by 2040.
To me, it's cute that they're forcing car commercials to feature messages encouraging alternative forms of transportation.
Because it won't be long before the French people will be forced to use these "alternatives."
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