Where's the one place your children wouldn't go looking for your stash of snacks? The underwear drawer? With the frozen vegetables? In the glove box?
There's now an Oreo package for that!
With clever product placement for brands that aren't exactly exciting for young children, the Oreo Thins Protection Program is here to help you hide those delicious cookies from your precious little cookie monsters.
They announced the new campaign on Instagram with a fun video from the eldest JoBro and family, with their kids delightfully oblivious to the hidden cookies on the cookbook shelf.
Could this new packaging be the greatest invention since, dare I say it, the Oreo itself?