Man, it's starting to feel like the MAHA/MAGA team-up has resulted in a flawless crunchy mom victory, doesn't it?
Bloomberg is reporting that the chocolatiers at Hershey are joining a multitude of other brands in removing all synthetic dyes from their products.
Hershey Co. will remove synthetic dyes from its snacks by the end of 2027, the latest in a string of major food companies that have announced similar moves.
The Pennsylvania-based maker of Hershey's chocolates, Jolly Ranchers candy and SkinnyPop popcorn cited the challenges of navigating the profusion of new state legislation around food dyes.
Me, consuming an extra gallon of Reese's Pieces because they are "healthy" now:
And I don't know about you, but the idea of a Jolly Rancher WITHOUT artificial coloring is blowing my mind. I don't even know how to begin processing the idea.
Is it really going to be the same?
'There is a patchwork of state regulations emerging that is creating confusion and will ultimately increase consumer costs,' a Hershey spokesperson said Monday. 'Removing these colors is a natural next step in our program to ensure consumers have options to fit their lifestyle while maintaining trust and confidence in our products.'
So ... Republican-led states like Texas and West Virginia are outlawing certain artificial food dyes and Hershey doesn't like it. BUT they also totally like it and it's a "natural next step" to go natural with the dyes?
A confusing sentiment, but in the end it's very clear that the only way to keep up with the market demand and the way the country is moving is to say goodbye to the bright artificial colors.
Oh, and let's add Smuckers to the list!
Total RFK victory.
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