Morning Consult released a survey this week that shows differing levels of "Patriotic Sentiment" across generations in the United States.
Approximately 16 percent of "Gen Z" adults said they are proud to live in the U.S., the lowest of any generation compared to "Millenials" (36%), "Gen Xers" (54%), and "Baby boomers" (73%).
"Gen Z adults have much lower trust in U.S. government institutions than older generations," Morning Consult reports.
"They are also much less likely than other cohorts to say they are proud to live in the United States. Gen Z has by far the lowest net share expressing such patriotic sentiment: At just 16 percentage points in net agreement, they clock in 20 percentage points below the next lowest generation (millennials) and a whopping 57 percentage points below baby boomers."
The survey, which focuses on "corporate activism," was conducted from Oct. 26 through Dec. 25 among a "representative sample of 3,013 U.S. adults."
"On hot-button domestic topics like abortion access and support for the Black Lives Matter movement, Gen Z adults say they will boycott brands that profess positions antithetical to their own at higher rates than any other generation," the report reads.
"[A]dditional evidence indicates that younger generations may not think the United States — and by extension, U.S. companies — have the moral high ground to act as arbiters of ethics overseas due to persistent sociopolitical challenges at home."
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