Some conservatives finally decided that there was a line they wouldn't cross, which was, apparently teaming up with Satan himself to trans-the-kids, like Target decided to do for Pride month.

And this time, like with Bud Light, conservative backlash made a significant dent.

This Pride month was the first time in 6 years that Target's sales fell.

Target's quarterly sales fell for the first time in six years as consumers pulled back on home goods, clothing and other discretionary goods. Right-wing backlash to Target's Pride Month clothing collection also hit sales.

Sales at stores open for at least one year dropped 5.4% last quarter, including a 10.5% drop online. The company also cut its annual sales forecast.

Target's foot traffic dropped 4.8% last quarter, "likely a function of a mix that skews too discretionary, as well as the Pride merchandise issues," Michael Baker, an analyst at DA Davidson, said in a note to clients.

Oh man, that's awesome!

Great job everyone!

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