The NBA has been bleeding viewers for the past few years as they've defended commie China, gone full woke, and told half of America they are racist bigots:
The numbers for this last season are in, and it's super bad: a 45% decline in ratings since 2011-2012.
"Coming into the 2020-21 season, NBA games on ABC — the league's most important partner — were down 45% since 2011-12. On cable, it's only slightly less damning. NBA broadcasts on TNT were down 40% and 20% on ESPN.
To stick with more recent trends, the past two NBA Finals crashed to double-digit declines, with the most recent falling down 51% to an all-time record low. Last season's NBA on ABC games fit that same category, recording the lowest average (2.95 million) on record. According to The Athletic's Ethan Strauss, that record will break once again this season."
The article goes on to discuss the lack of quality, benched superstars, and the effects of people cutting cable, but then it zeroes in on the main reason people have stopped watching the NBA:
"The NBA, Grammys, late-night TV, ESPN's studio shows, the Golden Globes, and ESPYs have tanked to all-time lows. There's a difference. The entire second category all aggressively pivoted to woke, social justice messaging. Each group member spent significant air time over the past 12 months telling you that America is racist, that Donald Trump is Joseph Stalin, and that you are not doing enough to make a change. Those programs told half of the country they were not wanted."