I remember as a kid how exciting it was to catch a glimpse of the Wienermobile driving down the streets of Madison. A hot dog on wheels!? No way. That's like the coolest thing in the world. Sometimes if you were lucky enough this bad boy would be parked outside the grocery store and you could get a real close up look, maybe even a quick tour of the inside. You'd sing that catchy little song about wishing to be a hot dog, and then you'd go on about your day — and it'd be the best day ever because you'd seen the flippin Wienermobile!
Well, I'm sad to inform all of you that Oscar Mayer is changing the name of the beloved Wienermobile (which is totally not cool).
"What the frank" is right.
I mean, you can't just go and change the name of such an iconic vehicle like this without consulting We The People.
American meat maker Oscar Mayer announced Wednesday that it was renaming its world-famous Wienermobile after 87 years.
A new fleet of "Frankmobiles" will hit the streets this week as part of a once-in-a-century rebranding that the company says "pays homage" to its new 100% Beef Franks.
"The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years," Stephanie Vance, the company's associate brand manager, said in a statement.
The goal of the revamped mobile hot dog — which debuted in 1936 at the General Body Assembly plant in Chicago — is to discourage people "from taking things too seriously," the company said.
The saucy new hot dog-shaped cars will feature new decals that urge hungry passersby to "please do not lick," as well as Frank Whistles, formerly known as Wiener Whistles.
Frankmobile drivers will now be known as Frankfurters, ditching their old title as Hotdoggers.
"The Frankmobile"?!?!?!
That's incredibly lame.
Same vehicle, different name.
But it doesn't matter, because I'll always call it the Wienermobile.
And so will my kids and my grandkids and every generation after that.
No way I'm letting anyone use the name "Frankmobile."
That's lame as heck, man.
