Tucker posted this at 4:42 p.m. ET yesterday. It has now been watched over 20 million times:

20M views on just that video already, not including everywhere else it has been replicated all over the internet! The tweet itself has been viewed 92 million times.

For reference, Tucker's massively Tucker Carlson Tonight on Fox News was getting about 3.5 million viewers per night.

Looks like he might be on to something here.