The word "normal" is now extremely problematic, folks.
From consumer goods behemoth Unilever's company press release:
Unilever today announced it will eliminate the word ‘normal' from all of our beauty and personal care brands' packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.
Positive Beauty, which sets out several progressive commitments and actions for our beauty and personal care brands, including Dove, Lifebuoy, Axe and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.
Ah yes, because all the bros wearing Axe Body Spray are very concerned about the inclusion of the word "normal" on toiletries. 😂
Corporate virtue signaling is reaching terminal velocity.
Sunny Jain, President Beauty & Personal Care, said:
"With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people's lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty."
In their press release, they use the words "equity" and "equitable" no less than 5 times.
As a reminder, when you see that word "equity," what is being discussed is not equality of opportunity, but the Doctrine of Equality of Outcome to Be Achieved via Social Engineering.
As Jain noted above, one BILLION people use Unilever products every day, and their advertisements reach way more than that.
