I have to say, I'm really surprised that Mark's Twitter-Except-Worse-And-More-Censorship "Threads" project seems to be stumbling and potentially collapsing before our very eyes:

NBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb's data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

Time spent on app has fallen by HALF already!

You'd be forgiven for averting your eyes from such a disaster.

I mean look: It was always going to go this way, right? It's not even clear what Zuck was thinking. Twitter already does everything Threads wanted to do, and it does it way better, especially since Musk started cleaning house. Twitter's obviously not perfect but it's a very effective free-speech social media platform that's only improving.

Threads, on the other head, is tied directly to Meta; you need an Instagram account in order to access it, and you can't delete it once you get it (unless you want to delete your whole Instagram account). Zuck himself has said Threads is meant to be a "friendly place," which is code for "heavily policed and censored." People are already being banned left and right.

Why would anyone want to sign up for this thing, or spend much time on it? It's a genuine question.

One that many who were using Threads last week have apparently already answered. EVEN CEO ZUCKERBERG!