Okay, who's the funny guy? Who did this?

And more importantly... why would you do this?

The Kraft Heinz-owned cheese brand Velveeta just launched a nail polish that smells like cheese.

Velveeta Pinkie Out Polish comes in red and yellow plus nail stickers that look like actual dripping cheese.

Personally, I never thought, "Hey, you know what I'd love for a subpar processed cheese company to make? Nail polish!"

Nope, can't say I've ever thought or said that out loud but apparently some genius at Velveeta did!

This polish is supposed to help you live "your biggest, boldest life" while smelling like cheese...

Usually, most people do a lot to AVOID smelling like cheese but hey... who am I to stand in the way of making money off weirdos?

The new polish came out of a collaboration with the beauty brand Nails.INC - so I guess we can blame them for actually selling this stuff.

"VELVEETA is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish," Kelsey Rice, senior brand communications manager at The Kraft Heinz Company, said in a statement. "Our VELVEETA Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living "La Dolce Velveeta" by living pinkies out."

Velveeta knows how "good" the nail polish smells but warns customers that although it smells edible, the polish is NOT actually made of Velveeta and should not be consumed.

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