Sure, the world is imploding around us, but can we just take a moment to appreciate how truly amazing something like this is?
No, your eyes are not deceiving you.
That's a color-changing car!
This vehicle is a modified version of the company's BMW iX electric car, dubbed the "Flow," and it can change colors thanks to e-ink on the surface of the vehicle's exterior – you know, the same tech that's used in a Kindle or other e-reader.
While the tech seems a bit over-the-top, there could be some real uses for color-changing properties. Here in the snowy north, a dark vehicle heats up in the sun better and melts snow faster.
But a dark vehicle is harder to see than a white vehicle on long winter nights.
Inversely, those in a place like Arizona might want to keep their car cooler by keeping it white while parked in the bazillion-degree sun, but turn it into active color-changing mode for cruising around town.
That's just one of the more boring possibilities.
Of course, it might also be of interest to criminals fleeing police... and Batman.
More from Business Insider:
And a few media outlets got a closer look at the vehicle going through all sorts of wild color changes, which demonstrate a variety of different patterns that could be applied...
Beyond the car's panels, there are also e-ink panels in the wheels that enable those to change as well.
"In the future, BMW customers may change the color of their car with the push of a button," BMW project lead Stella Clarke said in a video announcing the new prototype.
You have to wonder: How long until this tech is good enough to camouflage a vehicle like an octopus?
One day, this technology will probably be used by the military to camouflage robot soldiers that hunt us down in our homes, but for right now, I'm just enjoying the moment.