Cartoon Network wants your kids to "see color" as they view the world through a Marxist lens of intersectional oppression.
Watch this ad from the network where a white kid, a black kid, and a purple alien discuss how its important that we not judge each other on character, but on the color of our skin:
The ad starts with the characters praising colorblindness – you know, the concept where we treat each other fairly and don't make judgements based on societal constructs of "race" derived from the melanin level in your skin.
"Colorblindness is our game, because everyone's the same. Everybody join our circle, doesn't matter if you're white, or black, or purple."
The alien then tells everyone to hold up, saying it matters to that we recognize her/xer/zims purpleness.
"Well I'm not an alien, but it definitely matters to me that I'm black," responds the black character.
"Yeah, it makes a difference that I'm white," says the white character.
The white character lays on the massively loaded assumption that "we get treated very differently" before the black character says her "experience with anti-black racism... [is] really specific."
"Other people of color experience other forms of racism, too. But you won't see any of that if you don't see color."
Three thoughts. First, I can actually see the variety of ways humans unjustly discriminate against one another when I don't see the world exclusively through the lens of race and Marxist class struggle.
Second, I notice that there's no mention of white people experiencing racism or black people being racists, because the argument here is that such things don't exist.
Third, I can far better appreciate people's cultural background and personal experiences by actually getting to know them on an individual level instead of placing them into homogenous identity groups that views all social interaction through hierarchies of oppression.
The ad ends with the purple alien saying that colorblindness – AKA equality – "could be a ploy to avoid talking about racism altogether." This mirrors points made in other aNti-rAciSm training that when white people express discomfort, they are actually expressing their engrained supremacy and racism.
If you haven't yet noted it, these ads are intended for a target audience of 6-11 year olds.
Sadly, this isn't the first ad that the network has run in recent months with this racist garbage. There have been a series of shorts developed by the creators of the shows Steven Universe and OK K.O.! Let's Be Heroes that explore such topics through the lens of race and sexuality.
In October, the network released a similar ad where a black boy tells a white boy "let's get married." The network has also promoted LGBT material on its social feeds that aims to teach young kids to "normalize" and "respect" gender pronouns.