I think we can kind of safely say that the 2020s have marked the end of the Era of Award Shows.
For one, the Oscars are tanking:
And now it appears that the Grammys are bottoming out:
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021's all-time lows.
In fast affiliates, Sunday's live broadcast on CBS and livestream on Paramount+ delivered 8.93 million viewers, nearly level with last year's 8.8 million. The 2021 show marked the Grammy's least-watched iteration ever. Just for comparison, the 2020 show earned 18.7 million viewers in final numbers while the pre-pandemic 2019 edition raked in 19.9 million sets of eyeballs.
Brutal.
So what's driving the downward spike?
Is it the musical artists who are all, honestly, kind of indistinguishable from one another these days?
Is it the insufferable preachy wokeness of modern entertainment?
Is it the boring rote blandness that marks every award show these days?
Whatever it is, I'm not watching the Grammys to find out!
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