Man, this Bud Light boycott is really standing its ground isn't it?
I'll admit it, at first I thought this would be like any other right-wing boycott and we'd be back to drinking Bud by like May first.
Well, I was wrong.
Yeah dude, sales are so bad that beer is literally sitting on the shelf until it expires. And that is simply an amazing and beautiful development.
Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.
Who knew how toxic a flamboyant boy dressing himself up as a girl could be for a single brand. Like, this is pretty low for Anheuser-Busch to be buying back untouched product like this — not to mention the most popular beer in the U.S. in 2022.
While conservatives vowed to boycott the company's brands, LGBTQ advocates accused the firm of capitulating to the outrage aimed at Mulvaney.
The fallout has led to two of the company's top marketing executives being put on leaves of absence.
Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week of May 6 — which was slightly down from the 23.3% decline for the week that ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.
Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before.
Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
I just love the fact that the alphabet club is boycotting Bud Light too. It's the icing on the cake, the cherry on top, the slowly dissolving head on an ice-cold Bud Light.
I sure hope Bud Light and other top brands in general will learn from this fiasco. Though I truly doubt they will.
They'll just throw some camouflage on the can, sponsor a veterans group, add a bunch of country music and football in their ads, and call it a day.
And by next year, who knows, maybe they'll throw a pansexual furry in the mix just to see if you're paying attention still.
Either way, it's great to see Bud Light struggling like this. The boycott is paying off, and hopefully y'all are staying sober in the process.
