Anheuser-Busch's Dylan Mulvaney disaster is not going away.

Alissa Heinerscheid, marketing VP for the brand since June 2022 and the one responsible for partnering with Peggy Bundy impersonator Dylan Mulvaney, has taken a leave of absence, AdAge reports, saying the news was confirmed by AB.

She will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

Beer Business Daily also reported the news:

The conservative backlash against Bud Light has hit its target.