Can someone please explain to me why Black Friday sales are launching well over a month before Black Friday?

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Daniel Payne

Oct 20, 2021

Perhaps we shouldn't be too surprised by this sort of thing, not in a world where Christmas stuff starts to roll out in early September.

Still, this is pretty ridiculous:

I mean, come on people.

I mean, you can sort of understand—at least from a soulless corporatist perspective—why the Christmas season has become essentially a sickening three-month-long consumerist bonanza. Maybe there's a supply chain element to it as well.

But Black Friday is one shopping day. It's literally supposed to be the one day you go to a store and buy some stuff for discounted rates.

Black Friday is bad enough. If it's going to turn into six weeks of frenzy, y'all can have it.