We've dedicated pages upon pages to the fact that Disney doesn't seem all that focused on catering to children these days, and you can see it at the parks.
And catering to a subset of out-of-touch, childless millennials certainly hasn't been good for their bottom line.
But that isn't stopping another child-focused company from trying to appeal to the same group with an adults-only arcade.
Behold Chuck's Arcade:
They couldn't have even tried to make it classy?
Just imagine:
Charles E. Cheese Esquire's Arcade
David McKillips, CEO of Chuck. E. Cheese, said that the spin-off is a ‘natural evolution' for the company following the remodel of its 500 locations and sees it as an ‘opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.'
In addition to having video games, the locations will also serve food and alcohol.
Because nothing quite encapsulates your lost childhood like trying to pick up a stuffed animal with a mechanical claw while you're too drunk to see straight.
It's an odd choice coming off the company's recent bankruptcy, especially as this model hasn't worked so well for Dave and Busters, who posted a 9.4% loss in year-over-year sales.
Reactions to the announcement are mixed.
But this one is by far my favorite:
The age of "Kidults" continues!
P.S. Now check out our latest video 👇
