Almost exactly a year ago, Disney launched its highly anticipated "Galactic Cruiser" Star Wars attraction, wherein guests can plunk down massive sums of money to cram into a tiny hotel room for two days and awkwardly act out some Star Wars fan fiction:
The appeal was immediately self-evident. Who wouldn't want to spend $10,000 to sleep in here...
...and do this?
It's such an unbelievably exciting prospect that it's hard to believe Disney is having to radically pare things back:
Disney is rearranging the schedule of its billion-dollar Star Wars themed hotel due to low demand.
The hotel, which opened in March 2022 in the Orlando-area to much fanfare and sold out 'voyages,' charges guests anywhere between $5,000 and $20,000 for an immersive two-night experience in which they are thrust into a story taking place in a galaxy far far away.
The booking portal for Star Wars: Galactic Starcruiser shows that there are reduced dates during October, November and December.
A billion bucks. Just incredible. A year ago Disney executives were launching this thing like:
Now they can't even book an aggressively marketed, highly recognizable IP attraction seven months out. Hard to believe, given what they're offering:
Many hardcore Disney and Star Wars fans have long been critical of the resort's exorbitant prices and the fact that it is windowless.
Among the price gauging going on inside the hotel include, $13 beers and $23 cocktails as well as $99 for an official Star Wars themed photo, The New York Times reported at the time the park opened.
I mean, yes, sure, it's pricey out the wazoo and feels like someone's basement. But still! How can you resist the lure of dropping nearly a year's worth of mortgage payments in order to, um, play Asteroids?
And um, eat a Disney steak rebranded as "Bantha meat?"
