A company that took Mexican tortilla chips and turned them into hyper-American junk food is now trying to convince said Mexicans with an ad about how their dead uncle is gay.

Um... what does this have to do with artificially-flavored pointy cheese triangles?

If you don't know, most Mexicans – and Latinos in general – aren't into this woke stuff. They're kinda into masculine men, feminine women, big families, and faith in God (and a whole lot of soccer).

I'll give you a few examples:

I mean, Doritos does market research, so I guess there's enough people who will like this... but a whole lot more who will never eat Doritos because of it.

I miss the days when ads were funny and not preaching about the weird religion of the new age!

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