No one has been a bigger "reclaim the rainbow" guy than Ken Ham.

In a genius marketing move to promote the Ark Encounter, Ham's organization has begun to sponsor the rain delays at nearby Cincinnati Reds' baseball games.

Ham shared about this effort on his social media:

Here are the photos Ken shared:

You got to love it. Ken Ham's efforts to restore the original meaning of the rainbow and take God's symbol out of the hands of pagans is admirable.

And this clever marketing ploy also points people to God's promise. ✊