Can someone explain the appeal of this to me?
Actually, I don't care, it's just so weird.
Kanye West -- who changed his name to Ye in 2021 -- has come under fire for what's being described as a visual merchandising strategy at the Gap. Instead of displaying the latest Yeezy x Gap collection on traditional hangers and t-shirt plinths, the clothes appear in giant trash bags dotted around the shop floor.
"Giant trash bags," by the way, is not a euphemism for anything. They are literally giant trash bags on the floor.
Live look at shoppers snatching up the latest Yeezy-wear:
And let me tell you something, if you like weird, shapeless, grim-dystopia clothing that cost 1/4 of your entire month's rent, you're going to be digging through those trash bags like nobody's business:
I might just wait until they throw these clothes into actual trash bags before I get any of them!
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