Can someone explain the appeal of this to me?

Actually, I don't care, it's just so weird.

Kanye West -- who changed his name to Ye in 2021 -- has come under fire for what's being described as a visual merchandising strategy at the Gap. Instead of displaying the latest Yeezy x Gap collection on traditional hangers and t-shirt plinths, the clothes appear in giant trash bags dotted around the shop floor.

"Giant trash bags," by the way, is not a euphemism for anything. They are literally giant trash bags on the floor.

Live look at shoppers snatching up the latest Yeezy-wear:

And let me tell you something, if you like weird, shapeless, grim-dystopia clothing that cost 1/4 of your entire month's rent, you're going to be digging through those trash bags like nobody's business:

I might just wait until they throw these clothes into actual trash bags before I get any of them!

P.S. Now check out our latest video 👇