Girls named Alexa are being bullied at school because they share a name with Amazon's virtual assistant, and now parents are calling on Amazon to change Alexa's name

Jul 5th

"Alexa, volume down."

I can imagine this is one of the most recurring jokes coming out of schools these days. And if your name is Alexa this joke is made at your expense. Also, you shouldn't talk so much, or at least not as loud.

But these types of jokes have gotten so out of hand that parents are now asking Amazon to change Alexa's name.

No, seriously!

For those of you who do not know what we're talking about here, Alexa is the name you would call out to Amazon's voice-activated smart speaker, Echo, in order to activate the device. So, as in the example above, if the volume of your music was too loud you'd say, "Alexa volume down," and the volume would turn down. You can also ask her for the weather, or the score of the Dodgers game. She even knows some really good jokes.

But these real-life jokes at the expense of actual people named Alexa are having more of an impact than you might think. And if your name was Alexa maybe you'd feel as if the jokes were getting a little old. Like sure, they're funny and all, but after about a year of hearing the jokes over and over from random people you or I would probably be sick of it too.

There's even an example of a girl named Alexa in the UK who literally changed her name to avoid these jokes.

I'm not joking.

That's what parents are calling on Amazon to do after a teenage girl named Alexa legally changed her name after being bullied for having the same name as Amazon's smart speaker assistant…

"She started to not want to introduce herself because of the jokes and the backlash," Alexa's mother, who declined to give her name and was referred to as "Heather," told the BBC, explaining that teachers also made jokes about it.

Also, and this may be worse:

"We have cut off friends and moved her to a new school to allow a fresh start," Heather said.

That's sad.

Parents in the US have complained as well, one saying her daughter is, "constantly bullied at school and camp because her name is Alexa."

So sure, I get it. And maybe Amazon should do something about this. But here is literally all they had to say when reached out to by the BBC:

"As an alternative to Alexa, we also offer several other wake words customers can choose from, including Echo, Computer, and Amazon. We value feedback from customers, and as with everything we do, we will continue to look for ways to offer them more choice in this area."

Okay, so they're not changing it. That's pretty clear.

Alexa, find me a way out of this article.


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