Last year, I said Victoria's Secret was declaring bankruptcy by swapping its "Angels" for trans models and hoo boy do I feel prophetic right now
· Jul 13, 2022 ·

At this rate, I might contractually be obligated to start working for the soothsayers over at The Babylon Bee.


How it started:


How it's going:


You love to see it.

Victoria's Secret & Co said on Tuesday it had cut about 160 management roles, or 5% of its home office staff, and hired a former Amazon executive as part of a reorganization following its separation from L Brands Inc last year.

The company also named executives to three key leadership roles reporting to Chief Executive Officer Martin Waters.

Amy Hauk, who has been heading the company's PINK brand since 2018, will take on the additional role of chief executive of the Victoria's Secret division, the company said.

The lingerie brand's Beauty business will be integrated into Hauk's organization, the company said in an emailed statement.

Look, I really don't care if a lingerie company that uses sex and nudity to sell its wares goes completely out of business. It'd be nice to go to the mall and not have to look at the floor to avoid the 20-foot mostly-nude supermodel photos plastered everywhere by the entrance.

But it's just so dang fun to watch woke companies shoot themselves in the foot.

More from Chris Rufo on the company's woke direction:

[T]he financial numbers for Victoria's Secret suggest that intersectionality might not provide a successful foundation for underwear sales. The company's stock has declined 32 percent since its peak immediately after the reorganization last year. The company recently forecasted declining sales numbers and, in a survey conducted by Bank of America, 23 percent of women said that they liked Victoria's Secret less than they did pre-Covid, compared with 13 percent who said they liked it more. Executives have even tried to blame poor financial performance on the war in Ukraine, which doesn't suggest confidence.

By itself, Victoria's Secret is insignificant. It hardly matters whether the undergarment manufacturer fails or succeeds. But as a symbol, the company provides insight into the political culture of America's multinational corporations, which exert an enormous influence over public life.

That last part is super important. Go reread it.

I'll leave you with my next prophetic insight into which company is next:

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