Miller Lite doubles down on feminist ad after backlash, tells customers to "appreciate the humor"
· May 16, 2023 ·


From The Daily Wire:

"This video was about two things: worm poop and saying women shouldn't be forced to mud wrestle in order to sell beer," a company spokesperson said. "Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March."

If you missed the story, Miller Lite is now trying to alienate its customers, after not learning a dang thing from Bud Light's woke debacle.

Apparently, Miller wants in on some of that boycott action and I for one am glad to oblige them!

Here's the Miller ad we covered yesterday:

Don't you love it when companies use vulgar feminism to try to shove their product down your throat, then get angry if you don't enjoy it?

Alissa Heinerscheid, the vice president of marketing at Bud Light who oversaw the Mulvaney campaign, took a leave of absence after footage of her criticizing the "fratty" image of the brand circulated online. Elizabeth Hitch, the senior marketing director for Miller Lite, likewise appears to have assumed a prominent role in creating her company's advertisement.

"Miller Lite wanted to recognize that without women, there would be no beer," she said in a press release. "To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry's $#!T while benefiting the future of women and beer."

Okay, so you want to elevate beer and women by tearing down men and their "$#!T" with revisionist history. Message received. I mean, we could value men and women equally without the crude, divisive ad spots, but that's too much to ask, isn't it?

Good luck going broke, Miller.

I look forward to seeing your name on a map like this soon!

I don't buy from beer companies that cuss at me and lecture me on the evils of masculinity.

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