At this point, every time Bud Light executives open up their biweekly sale numbers, they all have the same reaction:
Seriously: This boycott is still going on. It's absolutely savage. It's ruining Bud Light's finances. And it's completely glorious:
Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.
According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.
Right about now you might be tempted to take pity on this woke beer corporation. Is it really necessary to feed them week-after-week declines of nearly 30%?
No: No mercy!
Don't back down now. They have been unrepentant in their embrace of a dangerous, destructive, violent, perverted ideology.
And I mean, look, if they go out of business — it's just Bud Light and Anheuser-Busch. No great loss there. It's basically tap water. You can buy a hundred other beers like it.
Even the squishy cultural moderates know that much is true:
At a time of profound cultural and political division in the U.S., light beer drinkers simply don't want to be drawn into another debate about values, said Beer Business Daily editor and publisher Harry Schuhmacher.
"Most people don't care about this issue and don't want to get roped into a conversation," Schuhmacher said. "Therefore they're not going to buy the beer."
Given the wide array of choices available to beer drinkers, it's easy to switch brands, he said.
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