Do you want to shell out the equivalent of a down payment on a house in order to purchase an as-of-yet largely untested-at-scale form of transportation that exists mainly as a virtue signal for greenie ideologues?

No?

You sure?

Okay, what if we drop the price, like, a bunch?

The Ford F-150 Lightning is now a bit less expensive. The automaker announced today significant price cuts to its electric pickup, citing improved manufacturing efficiencies as the cause of the lower price.

The Lightning price cuts hit every trim level. The entry-level Pro work truck is now priced at $49,995, down from $59,974. The XLT trims received similar treatments, with their price cuts ranging from $9,479 to $8,479. The top trim level, the Platinum Extended Range package, saw the smallest price reduction of $6,079, dropping the vehicle's price from $98,074 to $91,995.

Uh huh. "Improved manufacturing efficiencies?" Right, at a time when you gotta pay $30 for a replacement headlight bulb, Ford somehow found $10,000 worth of efficiencies in its incredibly complex and supply-chain-dependent manufacturing process?

Spoiler alert: This is not true. Nobody wants to pay $60,000 for the Lightning. If they did, Ford would not lower the price, even if they actually did scare up 10 grand of savings in production.

Important: The Tesla Cybertruck just started production and has been reported as low as $40,000 for the base trim.

Tesla and Twitter CEO Elon Musk seemed to confirm the lower price of the bullet-resistant Cybertruck on Monday:

I imagine the price on these Fords will drop for awhile. And I would bet Ford could get pretty desperate in its attempt to move these things:

Meanwhile I'll be over here enjoying my nice gas-guzzling Lariat!