The oil and gas industry is trolling the "crazy hypocrisy" of North Face after the woke apparel company refused to make custom jackets for a Texas oil company.
From Fox Business:
Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face's Denver offices and launching a website and social media campaign, dubbed "Thank you, North Face."
The idea for the campaign started after North Face denied an order of jackets to a Texas oil and gas company reportedly because the popular fleece maker did not want its outdoor brand affiliated with the fossil fuel business.
Word got around the industry quick, where a few people noticed that those expensive jackets – along with nearly every other product in North Face's lineup – is made with and from gas and oil products, and then shipped using fossil fuels.
Wright summed it up perfectly:
"It's like bees shunning honey."
Check out the resulting ad the industry made to thank their valued customer North Face:
The industry is also putting up billboards to troll the apparel company:
The seven billboards are going up around the Denver offices of the VF Corporation, the North Face parent company. One billboard says: "That North Face puffer looks great on you. And it was made from fossil fuels."