North Face refused to make jackets for a gas company and now the oil industry is trolling them for all the petroleum used in making their apparel πŸ˜†
Β· Jun 5, 2021 Β·

The oil and gas industry is trolling the "crazy hypocrisy" of North Face after the woke apparel company refused to make custom jackets for a Texas oil company.

From Fox Business:

Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face's Denver offices and launching a website and social media campaign, dubbed "Thank you, North Face."

The idea for the campaign started after North Face denied an order of jackets to a Texas oil and gas company reportedly because the popular fleece maker did not want its outdoor brand affiliated with the fossil fuel business.

Word got around the industry quick, where a few people noticed that those expensive jackets – along with nearly every other product in North Face's lineup – is made with and from gas and oil products, and then shipped using fossil fuels.

Wright summed it up perfectly:

"It's like bees shunning honey."

Check out the resulting ad the industry made to thank their valued customer North Face:




The industry is also putting up billboards to troll the apparel company:

The seven billboards are going up around the Denver offices of the VF Corporation, the North Face parent company. One billboard says: "That North Face puffer looks great on you. And it was made from fossil fuels."



There are 146 comments on this article.

Ready to join the conversation? Start your free trial today.

Access comments and our fully-featured social platform, completely free of charge.

Sign up Now
App screenshot

You must signup or login to view or post comments on this article.