How badly do you want that latte and those loyalty points?
Panera is about to roll out Amazon-powered palm-scanning technology that will allow customers to pay for their orders and collect loyalty rewards by, yep, scanning their palms, and allowing Amazon to store their biometric data for future purchases and ... whatever else they want to use it for.
One of the benefits they're claiming is that giving Panera (and Amazon) access to your palm print will "allow restaurant staff to greet customers by name and provide a "highly personalized experience.'"
[See above GIF.]
If even The Verge is shaded out, you know something's not hitting right:
Experts have expressed some skepticism about Amazon's privacy claims given its track record. Just last week, CNBC reported that Amazon was being sued for not informing Amazon Go customers in New York City that they were being monitored by facial recognition technology. Amazon One's palm-scanning system does offer some conveniences, but it's worth remembering this isn't just a payment technology — it's an identity recognition technology.
Even with them trying to make it look as cool and innocent as possible, it's just...