In the first actual case of go woke go broke ACTUALLY being a thing, Anheuser-Busch continues to hemorrhage money at an alarming rate.
In the second quarter of this year, which began exactly the same time Bud Light chose to enter the transgender debate by partnering with Dylan Mulvaney, Anheuser-Busch lost $390 million as compared to last year.
And this is during a growing beer market!
The parent company blamed the 'volume decline' of Bud Light for the drop in revenue in its second quarter - with figures showing that total US revenue dropped by 10.5 percent in the April-to-June period compared to a year earlier.
The world's largest brewer said Thursday that sales to US retailers had plunged 14 percent, adding that it had been 'underperforming the industry.' This was a direct result of the tie-in with Mulvaney.
Worse than last year, worse than other brewers, and all of this because a woke white liberal lady thought it would be cool to send a can to the most famous trans activist in the US.
(Apologies to Bruce Jenner.)
Bud Light was truly the King of Beers. And it's now been passed by Modelo which is owned by Anheuser-Busch internationally but NOT in the US.
(Meaning they aren't just making up for the loss of profits in Bud Light with Modelo sales.)
I cannot remember another company ever making this big of an unforced error.
While a couple of people in the decision-making departments have lost their jobs, not enough have.
Auron MacIntyre nailed it a couple of months ago:
