The Bud Light boycott isn't precisely every-day front-page news anymore, which in a way somehow makes its continued and relentless decline all the more brutal. The immediate zeitgeist has passed, the trending social media events have faded, and yet still, nobody is buying this beer:
Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.
Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light's $297 million, a 22.8 percent fall, according to Circana/IRI data figures obtained by Newsweek via Constellation Brands, the Mexican beer's U.S. distributor.
All of this, of course, because Bud Light decided to partner up with a mentally unwell influencer peddling a dangerous ideology aimed at children and vulnerable adults.
You love to see it, truly you do. There was a time not very long ago — like a few months — when people thought conservatives couldn't move this kind of muscle in the market. They were wrong. For years the Left has dominated this kind of political activity, bending and breaking the market to its will.
Yet it turns out the Right can do the same: Here we are, just a few short months later, and Bud Light has gone from the King of Beers to the Queen of Beers, just like that.
Conservatives should learn from this. We have power. We can use it to get good things done. Let's not waste it.