According to Rob Sorcher, Chief Content Officer at Cartoon Network Studios,
"Our core audience is boys 6-11 years old."
"Here's to not only normalizing gender pronouns, but respecting them."
Are you sure this is the Cartoon Network?
Fact Check: True.
"A lot of people are learning about gender. If you're comfortable, you can share your own pronouns!"
Says the fun cartoon character to young children looking on in bewilderment.
"Wow, I thought there was only she/her and he/him."
Your parents may have thought that, too.
What we have here is a heartwarming teachable moment, in which a major corporation inculcates your young child with information you would have already told them were you as good a parent as Warner Brothers.
"Wow! It's a relief to know people who affirm who I am."
A genderless 10-year-old?
"This collaboration grew out of Cartoon Network's commitment to meaningfully engage with organizations serving the LGBTQ+/SGL community and is a part of the network's continued support for NBJC."
The National Black Justice Coalition, or NBJC, is,
"a civil rights organization dedicated to the empowerment of Black lesbian, gay, bisexual, transgender, queer and same gender loving (LGBTQ/SGL) people,..."
They're full-grown adults, they can advocate for whatever they want.
To other full-grown adults.
"Roughly 150,000 teenagers identify as transgender in the United States,..."
"...and an as-yet-uncounted number of children as young as three years old are transgender or gender nonconforming, as well."
"An as-yet-uncounted number?"
If you're going to make an assertion like that, particularly if it is being used to justify targeting young children with decidedly adult content, you're going to have to do a lot better. Otherwise, I expect to be taken seriously when I assert that "an as-yet-uncounted number of State Department employees are members of the Chinese Communist Party."
Even the link they included to support this assertion, an article from the Atlantic, with the clickbaity headline, "Young Trans Children Know Who They Are," included this not-unimportant caveat:
"This is a topic for which long-term data are scarce."
But by all means, let's assume that 3-year-olds are self-identifying gender nonconforming.
They also demonstrate nonbinary bowel movements and can be considered table-manners-expansive.
This comic, targeted at the Cartoon Network's 6 to 11-year-old demographic, includes prominent links to a PDF of the NBJC's "Word's Matter Gender Justice Toolkit," a document clearly written for adults and including over twenty mentions of "violence" including "sexual violence." and "intimate partner violence."
Have fun explaining that to your first grader.
If a giant media company wants to start taking over parenting responsibilities from me, I expect to start receiving some child support.
But fair warning: The kid likes to eat.