This is called "how to lose your entire customer base as fast as possible":
Yep, the NFL saw how a bunch of divisive neo-Marxist balloonheads over at BLM were pushing a race narrative all last year and thought they'd double down on that poison for good measure for a new season.
From The Post Millennial:
The National Football League is planning to increase social justice messages and play the Black National Anthem before every game.
Oh, and just for fun, this isn't going to be the only super woke thing the NFL invests in this year. The league is investing tons in social justice messaging (see their 2021 ad about spending $250 million toward "equity") and will play the "black" anthem at major events like the Super Bowl.
A report from Front Office Sports shows that they plan to make the black anthem a "prominent part of big league events." The NFL also plan to increase its social justice messaging during the 2021 season.
The NFL could do a thousand and one things to actually invest in communities and speak out against wrongs like racism, but instead they are going to push the political (and literally Marxist) idea of "antiracism" and Critical Race Theory that maintain that America is hopelessly evil and founded upon racist lies.
Why else would you play a separate "national anthem" that is purposely pitted against the official anthem and that exclusively caters to an entire group of people based only on their skin tone?
'This is key to educating fans, and becoming a prominent voice in the fight to end racism,' they said.
What an insane joke!
People had some thoughts on the NFL announcing its own demise:
I'm sure the ratings decline that happened over the last year is totally going to turn itself around with these morally and financially sound decisions that in no way divide the nation based on the semantics of communist firebrands.