Stephen King and Mark Hamill may be the two most famous wokies left on X, constantly on the platform ranting about their Trump Derangement Syndrome, but despite their insufferable politics, you have to hand it to them on the PR stunt front.
The duo's joint movie The Long Walk had a pretty unique preview to promote the movie.
The story, from King's Richard Bachman days, features a group of teen boys on a competitive walk across a dystopian America. The rules are simple: keep walking at a three mile per hour pace. The first two times a contestant drops under that pace, he gets a warning. The third time, he is shot dead. Last man standing wins fame and fortune.
The Culver theater in Los Angeles held a special showing where they removed the seats and installed treadmills then invited a bunch of influencers.
The rules are simple keep pace with the actors in the movie at three miles per hour. Drop below that pace, and they kick you out of the theater, and you can't finish watching the movie.
According to IndieWire, Briana McElroy, Lionsgate Motion Picture Group's head of worldwide digital marketing, said,
The emotion is the hard part. We wanted audiences to put themselves in these characters' shoes…
I was watching from the wings, and I was feeling the emotion too. I was very impressed with everybody and their stamina. Like, I'm crying, my eyes are blurry, and I just can't imagine walking through it. The idea of what these boys went through in the book, the relationships they formed and tested by trying to win, then joining them in that by treating the stakes as 100 percent real in a theater, that just means everything to us.
Obviously, unlike the characters in The Long Walk, everyone made it at the Culver theater. Believe it or not, walking at three miles per hour for 1 hour and 48 minutes isn't all that challenging.
But I have to say, if I ever were going to watch The Long Walk, I'd want to do it on a treadmill.
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