"Period Crunch" is a cereal being released as a PR stunt by a Swedish company, Intimina, which makes period-related products.
Not exactly where I usually turn to for my grocery needs.
Don't worry, you won't actually be seeing this abomination of a breakfast food in grocery stores anytime soon. But if you are interested in trying the bright red, raspberry flavored cereal, you can register to get a box from Intima.
But I'm assuming you aren't interested in trying it, because, well, no one actually wants to eat this.
Brand Manager for Intima, Danela Zagar, said it's time to talk about all our bodily functions at the table.
There's no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal. And if period conversations were truly normalised then they wouldn't be off this table — or off any table for that matter.
There are a lot of very normal things that I try not to discuss over the kitchen table, periods are one of them. Along with pretty much every other bodily function for that matter. And I think that's for the best.
Zagar went on to say,
For the sake of our physical and mental health, we need to talk more about our menstrual health – and that's what Period Crunch cereal is designed to raise awareness of and make a statement about.
If you're the type of person who would buy this cereal, let me just suggest to you that you probably aren't the kind of person who shies away from talking about your menstrual health anyways.
King's College Hospital gynecologist Dr. Shree Datta said of the cereal,
I'm delighted Intimina has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods.
If by delighted she means disgusted, then yes, I'm also delighted by this publicity stunt. But I guess their PR firm is doing their job well because now we've all heard of a random brand of period products from Sweden.
Not that I'll be buying from them anytime soon.
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