If there's one thing Americans need less of than abundant reservoirs of caffeinated sugar-water, its Marxist race ideology.
Unfortunately, this story has both.
Coca-Cola has announced that legal firms must now meet diversity quotas if they wish to represent the company.
"Coke said it will require quarterly reporting about the makeup of legal teams that do work for it and self identify as American Indian, Alaska Native, Asian, Black, women, Hispanic/Latinx, LGBTQ+, Native Hawaiian, Pacific Islander or persons with disabilities," said the Atlanta Journal-Constitution. "For those working on new matters for Coke, 'at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.'"
The soft drink maker wants that percentage to hit at least 50% of time from "diverse attorneys" with half of that time from black individuals.
Any company that fails to meet these quotas will lose 30% of their contract fees (or be kicked to the curb entirely).
Yep, instead of being hired or promoted based on character, merit, and capability, company lawyers instead will need to work on upping their intersectional game in order to get a raise or advance in their careers.
Can you possibly think of any problems that might arise with such a knuckle-headed system?
Yet Woka-Cola and other proponents of "inclusive" measures like these actually think this will lead to a more free, diverse, and tolerant society.
Professor Meera Deo from the – insert woke trigger warning here – Thomas Jefferson School of Law said this was the most "clear and direct" racial equity move by a company that she's seen to date.
Expect plenty to follow.
If you need to be schooled on why these diversity quotas are the stupidest thing an organization could try to force, here's politically incorrect professor Jordan B. Peterson (who I've teased this whole article) for your educational pleasure: