Some people like to play pranks. Some folks are really hardcore about it. And then there are the guys that like to convince their family members that they're about to be wiped out in a nuclear inferno:

A UK father's sick sense of humor is bombing hard on social media.

Wayne Coldicutt is facing backlash online over a cruel prank in which he convinced his family they were going to die of an imminent Russian nuclear attack amid the nation's ongoing invasion of Ukraine. The atomically stupid video has racked up nearly 1 million views on Twitter as of Friday morning.

"It went brilliantly. Beyond expectations," prankster Coldicutt, 32, told SWNS of the sick gag, which started blowing up online just after Russia seized Ukraine's largest nuclear plant.

Here's the video itself. You gotta admit, that faux-broadcast is deeply, nightmarishly unsettling.

Reactions were divided. Here's a sampling of both sides:

("Brilliant" is U.K. English for "I like it.")

(Joke's on him: In true modern British fashion, these folks didn't actually marry before having a kid together!)

What do you think? Funny or not? Yea or nea?

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