After exhaustive process, Walmart debuts new logo
· Jan 13, 2025 · NottheBee.com

I am sure this rebrand was money well spent.

Historic!

Here's how I imagine this process went.

Marketing Agency: "After a grueling 14-month process and millions of dollars, we've increased the thickness of the yellow petals by 10%, made the text on your name more plus-sized, and we added 2% indigo coloring into your blue background."

Walmart seems to think that little pop of purple will make them hip with the youth.

Bold, Walmart! A clever way to distract us from inflation for five minutes, if nothing else!


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