Apparently, Target learned nothing from its Pride merch for kids disaster over the summer, which dropped the company's market value by $12 billion, because look at this:

Yes, first it was the Satanic designer Target hired to make gay clothes for kids and now we have this guy as Target's new "Senior LGBTQIA+ Segmentation Strategist & Pride Lead."

Seriously, how does Target, a place where normal people are supposed to shop, keep making huge biffs like this? I mean, haven't they heard of the internet and boycotts? We know they have, so they're simply doubling down here.

Erik Thompson, or GayCruella, has been climbing the corporate ladder at Target for quite some time, and let's just say he's ecstatic about his new role.

Target reportedly selected a man named Erik Thompson as its Senior LGBTQIA+ Segmentation Strategist and Pride Lead, according to a post he shared on Instagram that was flagged by popular X account Libs of TikTok. Thompson, who goes by "gaycruella" on the social media platform, shared with followers that he was "honored" to accept the role.

"Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings," the self-described Target corporate employee shared. "Let's flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts."

A post featuring Thompson's announcement was shared on X, which prompted many to react to the news on the original post. One commenter asked, "lol you gonna make Targets sales tank too?" to which Thompson responded, "Yes. Yes I will make sales tank," with heart and kissing emojis.

I'd say this is pretty par for the course for Target, who obviously is seeking another boycott and more billions down the drain.

First it was tuck underwear for boys, so what's next? We putting puberty blockers in the Up&Up Flintstones vitamins? You guys gonna offer top surgery for teenage girls in the pharmacy?

I'm sure we'll see quite the progress over there at Target now that they have a self-proclaimed Senior LGBTQIA+ Segmentation Strategist & Pride Lead.

So dumb.

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