Bud Light's first attempt to make you forget about their transgender debacle was to release an ad that characterized Bud Light drinkers as sort of every day doofuses. That didn't work out well for them.

Then they tried the camo can, because what do redneck customers love more than camo and supporting the troops, right?

But you know what else those "backwards hicks" love? Frat boy football players known for their partying!

Man, what's more relatable than someone sitting down and grunting with a cold Bud Light in their hand, right?

Bud Light is desperate. They're just trying to make you forget about Mulvaney instead of apologizing for it.

From CBS:

Brendan Whitworth, the CEO of Bud Light parent company Anheuser-Busch InBev (ABI), told "CBS Mornings" last month that the company is sending financial assistance to distributors and wholesalers affected by the dip in sales since Mulvaney's Bud Light promo video went viral.

He added that Anheuser-Busch plans to triple its investment in Bud Light this year as the company launches its upcoming summer campaign and prepares for the upcoming NFL season.

"Over the last month we've talked to over 100,000 consumers and their feedback is very clear. What is it? The feedback is to reinforce what Bud Light has always meant to them, which is good times, goodwill, and easy enjoyment," he said.

They're pouring ALL of their money into trying to save Bud Light.

And as for consumer feedback? This is the sanitized version of it. If you wanna see what people really think and what it will really take to save the brand, check out the hidden replies on their Twitter account.

There's no recovery from this. I don't care what celebrities they pull in or how much money they spend!