More progress is being made in the great Cracker Barrel war of 2025.
No, the CEO hasn't been axed yet, but there is some real accountability for the company's disastrous now-abandoned rebrand.
The damage has already been done.
But at least the people behind it are no longer associated with the brand?
So that you have an idea on how soulless their marketing partner is, here's a video showcasing their vision:
More from Fox Business on the corporate divorce:
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand ...
A March press release said Prophet was hired to redesign Cracker Barrel restaurants and lead a new brand marketing campaign.
At the time, the company said, 'In collaboration with Cracker Barrel, they are focused on shaping a new brand vision that will enhance market share while preserving the company's unique heritage. This new strategy will inform brand communication, restaurant redesigns, brand marketing campaigns and a redefined employee value proposition.'
What a word salad.
Cracker Barrel, that corporate jargon is how you got into this mess!
Now they're starting to focus on real people (and words) on social media:
Next ... what about that CEO?
P.S. Now check out our latest video 👇
